Insights
Plain-English research on AI visibility — what ChatGPT, Claude, Gemini, and Perplexity actually cite, why search rankings don't carry over, and what to fix first. No hype, sources named.
July 1, 2026
A quarter of affluent households now start their advisor search in an AI chat window — yet ChatGPT names only a sliver of local businesses. Here's the mechanics behind the shortlist: retrieval, grounding, prompt fan-out, and what makes a firm citable.
July 3, 2026
Roughly half of Google's map-pack winners are missing from AI recommendations, and an AI Overview above your #1 result cuts its clicks by more than half. Why the two systems diverge — and why the traffic AI does send converts better.
July 6, 2026
Reddit shows up in roughly 40% of LLM citations, while 97% of llms.txt files went completely unread by AI crawlers in May 2026. An honest look at which surfaces move the needle — and which fixes are necessary but not sufficient.
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